The Astounding reason most mothers quit nursing. – SUPER-OLI

The Astounding reason most mothers quit nursing.

In a survey conducted in 2015 where over 13,000 women were surveyed on breastfeeding attitudes on behaviors across the globe some interesting insights emerged on why mother’s quit or give up on breastfeeding their children.  

While it may seem that difficulty or convenience is to blame, the survey concluded almost the exact opposite. In fact the perception of breastfeeding in public being a perfectly natural behavior is on the rise and nearly 70% of those surveyed agreed.

The study says that 96% percent of women believe breastfeeding is the best way to feed their baby, but over 45% of women in the USA stop nursing entirely by the 6 month mark. Among the top challenges surveyed associated with breastfeeding there was:

  • Learning to breastfeed, which was the most difficult thing associated for 11% of respondents
  • How often the baby needs to be fed was cited by 14% as the top challenge
  • Waking up in the middle of the night. Was the biggest hurdle for 20% of Mothers.

But, the most challenging aspect of nursing for mothers was PAIN! Twenty-one percent of the 13,000 respondents said that pain was the reason they stopped breastfeeding. That is 2,730 mothers of the 13,000 surveyed that could have continued giving their child precious mother’s milk for a prolonged period if they had a viable solution to deal with the pain associated with breastfeeding.


So, where does the nursing pain stem, and what can be done about it?


First, sore nipples are probably the most common breastfeeding pain. Sore nipples can be caused by a variety of things from bad latching to tongue-ties to milk bleb. The thing to know about sore-nipples is there is a solution.


It has been shown in a fairly comprehensive clinical study that extra virgin olive oil is better than virtually anything else at treating sore-nipples. Why? Phenolics and fat content. The phenolics in extra virgin olive oil, specifically oleocanthal (which is found in the highest concentrations on earth in SUPER-OLI), have many properties that contribute to wound healing, skin barrier repair and reduction of pain-causing inflammation.

 how extra virgin olive oil phenolics like oleocanthal help fight breastfeeding ailments

Image source: Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils,

Interestingly enough, extra virgin olive oil plays a crucial role in one of the other huge causes of breastfeeding pain - cracked nipples. Like the 2015 study cited above, another study concluded that in New York City 35% of women stopped breastfeeding within a week of birth due to nipple trauma mainly caused by cracked nipples [4]. That same study found that 32% of women that started breastfeeding developed cracked nipples within the first 30 days postpartum. Extrapolating those results concludes that greater than 10% of women could breastfeed for longer with an effective way to combat cracked nipples.


A study conducted in 2012 on the effect of extra virgin olive oil on cracked nipples showed a significant improvement in nipple cracking when compared to using breastmilk. That study can be found on our “Clinical Trials” page.


So, what fits the bill to help mothers nurse longer and keep their babies healthier? We developed SUPER-OLI for this exact situation. SUPER-OLI is not run of the mill extra virgin olive oil. It isn’t even premium extra virgin olive oil that you can buy from specialty retailers. It is the highest phenolic concentration oil made possible by our patent-pending process by which we take premium oil and concentrate all the oleocanthal, oleacin, hydroxytyrosol and other phenols into a specially formulated mixture only possible in our lab. The final product is organic, sustainable, free from additives and completely safe.





  1. Bonnie Gibbs Vengrow,
  2. Global Survey 2015,
  3. Tzu-Kai Lin 1, Lily Zhong 2,* and Juan Luis Santiago, Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils
  4. Kamila Juliana da Silva SantosEmail author, Géssica Silva Santana, Tatiana de Oliveira Vieira, Carlos Antônio de Souza Teles Santos, Elsa Regina Justo Giugliani and Graciete Oliveira Vieira, Prevalence and factors associated with cracked nipples in the first month postpartum,

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